As a UX Contract Designer for Juke, a live music and entertainment tech startup, I was responsible for designing and developing their new website, juke.live, using WordPress. Juke monetizes fan engagement and captures valuable audience data through interactive experiences. For this project, my work focused on improving the user journey and elevating the site’s visual design to reflect the brand’s dynamic identity and enhance user interaction.

The homepage redesign for Juke posed a unique challenge: how to quickly capture the energy of live entertainment while guiding users through the platform’s key offerings. Given the short timeline, we prioritized sections and high-impact features that would resonate with new and returning users.

From there, we mapped out a user-friendly flow that included a “How It Works” section, highlights of key features, and testimonials to build credibility. We also included a dedicated area for past clients and partners to reinforce Juke’s growing presence in the live entertainment space.

Throughout the UX phase, I created wireframes, seen below, that were modified and iterated on.

A main goal of the project was to help both artists and venue organizers get the information they needed quickly. For organizers, they want to quickly get a sense of how Juke works and what features we offer. To this end, we introduced a feature card component, which includes a brief description of our main value proposition. With this approach, any visitor to the page could get the info they needed right away.

Moreover, as part of the launch of this redesign, Juke introduced new features to its suite of services. Because this is an important revenue stream, we aimed to create a more robust marketing page to communicate the value of these offerings to both existing and potential customers. The result was a scrolling carousel page featuring compelling imagery and clear descriptions of services such as Song Requests, Live Feed, and Song Battle.